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Costs of Doing Business in Brazil

Brazil’s growth potential is closely linked to insufficient supply capacity, which can be blamed on the low level of gross investment rate over the past 15 years (less than 22% since 1991). Productivity gains have also been limited over the last four decades by poor quality education and infrastructure.

Public investment has long been constrained by the need to reduce fiscal deficits and cover the needs of an increasingly expensive social security system. In the private sector, investment is still impeded by an unfavourable “business” environment, as defined by the World Bank, including inadequate infrastructure, regulatory uncertainty, complex
administrative and legal proceedings, and very heavy taxation. Hefty regulations particularly in the resource sector have added to costs as has the shortage of financing.

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Carreira Marketing & Vendas

Esse é seu clube – Compreenda o atual profissional de Marketing

O estudo especializado do mercado em conjunto com estratégias e ações que focam entregar satisfação para o cliente em forma de benefício, iniciou-se na década de 40 com Walter Scott e Peter Drucker, essa atividade foi denominada Marketing.

Com o decorrer do tempo novos estudos, diretrizes e foco surgiram, fazendo da área de Marketing uma das, se não a mais, dinâmica dos ambientes de negócios e assim o Profissional de Marketing deve constantemente se atualizar e se adequar aos novos modelos de negócio, por isso, vale salientar as características principais desse profissional.

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